About
Career History
I have 30+ years experience in exec and non-exec roles across agency, SaaS, tech and online publishing. I now speak, train, write, and consult on Decision IQ.

Executive roles
2023 - present
Principal, Dunlop

2011 - 2022
Founder and CEO, Fathom (sold to Logic+Magic 2021)
I founded the multi-award-winning UX agency Fathom in 2011, growing it to £1m in revenue and selling it to Logic+Magic in 2021.
UX Agency of the Year 2021, UK Agency Awards
Small Business of the Year 2019, Northern Ireland Chamber Awards
Small Supplier of the Year 2019, Belfast Telegraph IT Awards
Best Small Tech Company (commended) 2019, Digital DNA Awards
Tech Business of the Year, Business Eye Awards 2018
Agency of the Year, DANI Awards 2018
Deloitte Fast 50 2018
Agency of the Year, DANI Awards 2017
Small Agency of the Year, Spider Awards 2016

2010 - 2011
Interim Managing Director, Ionology
Ionology is a global digital transformation consultancy.

1997 – 2009
Managing Director, Tibus (sold to UTV Plc 2008)
I joined web agency Tibus as a web programmer, before progressing to Software Director in 1999 and Managing Director in 2002. I led the business through sales growth from £0.9m to £2.2m and its sale to UTV Plc in 2008, remaining in post 18-months post-acquisition.
Best Marketing, Marketing Institute of Ireland’s Marketing Awards 2008
Web Development Company of the Year, ICT Excellence Awards 2007
Deloitte Fast 50 2004
Innovation to Voluntary and Community Sector, NICVA Awards 2004
Best Tradeable Services, InterTradeIreland All Island Awards 2002
Deloitte Fast 50 2002
Deloitte Fast 50 2001
Deloitte Fast 500 2001

Non-executive roles
2023 - present
Trustee, Freedom from Torture
2018 - present
Industry Advisory Council member, UX Design Institute
2017 - 2026
Non-exec Director, .IE domain registry

2015 - 2022
Non-exec Director, Christian Aid Ireland

2011 - 2024
Entrepreneur in Residence, Catalyst

2006 - 2010
Non-exec Director, Irish Internet Association

2004 - 2011
