Hi, I’m
Gareth Dunlop

I have been involved in digital design and communication since the mid-1990s. Since then, I have led, grown and sold two design agencies. I have invested in digital products and guided their direction at board level. Some of those products were successful and ended in acquisition. Some weren’t and ended in tears. I have also been writing about the relationship between design and decision-making since 2008.

It is from these experiences that Decision IQ™ has emerged, a belief that every design process, method and culture exists to improve decision-making. Decision IQ™ helps organisations innovate more deliberately, create better products and services, foster stronger cultures and digitally transform more effectively.

Elsewhere, you can find me on LinkedIn.

Or you can have a look at my career history (exec and non-exec)

Or please read on to see how I might be able to benefit you.

And get in touch any time for a no-obligation chat.

Gareth Dunlop on stage, gesturing while talking, with a screen behind him showing the design thinking stages: empathise, define, ideate, prototype, test

Gareth Dunlop presenting to a seated audience, with a screen showing the interior of a car

Gareth Dunlop seated on stage in conversation with another man, with a whiteboard full of notes behind them

Gareth Dunlop on stage gesturing while talking, with a screen behind him reading "thinking done" alongside event logos

Here’s how I can help you

I can speak at your event, whether that’s a conference, or an in-house gathering on Decision IQ and the range of topics which emerge from it

I can train your people in topics such as design thinking, UX Fundamentals, AI for UX teams, and related other subjects

I can offer guidance at a senior level on product direction and design, on a consultancy, NED or fractional basis

I can help you deliver on programmes of UX research and design

I can use my decades of experience to coach and mentor you if you are an agency leader and want to avoid making the mistakes I made

The obligatory action shots

Gareth Dunlop speaking from a podium, gesturing to the audience, with a screen behind him reading "Content is King"

NI Dev Conf 2025

Gareth Dunlop speaking on a dark stage, wearing a lanyard and headset microphone, with a curtain behind him

Manifesto team day 2025

Agency Hackers Growth Summit 2024

Modern Marketing Conference 2024

Digital Culture NI 2023

3XE UX 2019

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