Gareth Dunlop

I speak, train and consult on innovation, AI, digital transformation, user experience and product design, all connected by the DecisionIQ® framework.

About me

Book me to speak

DecisionIQ® is built on the simple idea that organisations achieve better results by making smarter decisions, and make smarter decisions through better process and stronger culture. It helps organisations innovate deliberately, apply AI with purpose, create better products and services, and navigate digital transformation with confidence.

Speaking

Training

Consulting

Insights

About

Contact

Speaking

Training

Consulting

Insights

About

Contact

How we can work together

Illustration of overlapping blue arches, representing a group of people at a talk

Speaking

I speak at conferences and client events, exploring how deliberate decision-making shapes leadership, product direction, innovation, design and digital transformation.

Illustration of green squares with a triangle, representing structured learning and progress

Training

I work with design, product and tech teams to help them mature their design practices, sharpen innovation planning, and improve how decisions are made.

Consulting

I help organisations mature CX, UX and product design practices by aligning process and culture with broader organisational and product goals, developing strategy and supporting implementation.

When we asked Gareth to speak at our Agency Growth Summit, he asked all kinds of questions about our audience and the event, so we had every confidence he was going to deliver. And he did! His talk was engaging from start to finish, nobody was looking at their phones, and all around the room folks were following along and tuned in. Gareth really knows his stuff and delivers fun, upbeat talks that will really add a great deal to any conference.

Ian Harris

Founder, Agency Hackers

For the past number of years, Gareth has participated as a subject matter expert on CX, Digital Transformation and Innovation on Mastercard's thought leadership program: Digital Safari. He consistently captures the attention and imagination of senior banking executives from all over the world and his sessions frequently rank among the most popular of the 3-day programs. He's a highly effective and engaging communicator and terrific to work with.

Ian O'Sullivan

Vice President, Mastercard

Most popular articles

Design is simply the craft of deliberate decision-making

Deliberateness connects decisions to their purpose, reducing bias through insight, prediction, planning and continuous improvement.

Jul 2024

5 min read

AI through six imperfect yet helpful metaphors

These reveal AI’s capabilities, limitations and mysteries, helping us understand an inherently untidy and unpredictable technology.

Aug 2026

8 min read

Design isn’t output, it’s judgement, and AI doesn’t have any

AI accelerates design execution, but human judgement, creativity and empathy remain essential for meaningful design outcomes.

Apr 2026

8 min read

A person sitting pensively at the end of a pier

Most design failure is decision failure

Human decision-making is influenced by many factors we are oblivious to. Awareness of them leads to better decisions and better design.

Jan 2026

7 min read

Ignorance is a feature not a bug

Great design recognises that doubt and curiosity are often more valuable than premature certainty.

Sep 2025

4 min read

How UX teams can use AI while still designing for humans

AI can dramatically accelerate UX legwork, freeing designers to focus on judgement, creativity and storytelling.

Jun 2025

6 min read

Sometimes the hardest part of innovation is embracing the obvious

What does it tell us about humanity that we put a man on the moon (1969) 18 years before we put wheels on luggage (1987)?

Aug 2023

4 min read

AI through six imperfect yet helpful metaphors

These reveal AI’s capabilities, limitations and mysteries, helping us understand an inherently untidy and unpredictable technology.

Aug 2026

8 min read

Design isn’t output, it’s judgement, and AI doesn’t have any

AI accelerates design execution, but human judgement, creativity and empathy remain essential for meaningful design outcomes.

Apr 2026

8 min read

Most design failure is decision failure

Human decision-making is influenced by many factors we are oblivious to. Awareness of them leads to better decisions and better design.

Jan 2026

7 min read

Ignorance is a feature not a bug

Great design recognises that doubt and curiosity are often more valuable than premature certainty.

Sep 2025

4 min read

Man looking at a laptop and gesticulating

B2B selling is more digital and self-service led than ever before

Digital-first B2B buyers self-serve, demanding trustworthy content and evidence of differentiation throughout purchasing journeys.

Jul 2025

6 min read

How UX teams can use AI while still designing for humans

AI can dramatically accelerate UX legwork, freeing designers to focus on judgement, creativity and storytelling.

Jun 2025

6 min read

Gareth is a regular speaker and a big hit at our 3XE Digital conferences. He has great presence, energy and style on stage and there is real substance to what he shares. He manages to match rock-solid theory with engaging and funny anecdotes. He is a first-rate conference keynote speaker.

Anthony Quigley

Founder and Director, 3XE Digital (former)

Gareth is a regular speaker and a big hit at our 3XE Digital conferences. He has great presence, energy and style on stage and there is real substance to what he shares. He manages to match rock-solid theory with engaging and funny anecdotes. He is a first-rate conference keynote speaker.

Anthony Quigley

Founder and Director, 3XE Digital (former)

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